9781609015398-1609015398-Apparel Merchandising: The Line Starts Here

Apparel Merchandising: The Line Starts Here

ISBN-13: 9781609015398
ISBN-10: 1609015398
Edition: 3
Author: Jeremy A. Rosenau, David L. Wilson
Publication date: 2014
Publisher: Fairchild Books
Format: Paperback 512 pages
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Book details

ISBN-13: 9781609015398
ISBN-10: 1609015398
Edition: 3
Author: Jeremy A. Rosenau, David L. Wilson
Publication date: 2014
Publisher: Fairchild Books
Format: Paperback 512 pages

Summary

Acknowledged authors Jeremy A. Rosenau , David L. Wilson wrote Apparel Merchandising: The Line Starts Here comprising 512 pages back in 2014. Textbook and eTextbook are published under ISBN 1609015398 and 9781609015398. Since then Apparel Merchandising: The Line Starts Here textbook was available to sell back to BooksRun online for the top buyback price of $ 36.68 or rent at the marketplace.

Description

Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets.

The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.

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