9781599327389-1599327384-Marketing Automation Unleashed: The Strategic Path for B2B Growth

Marketing Automation Unleashed: The Strategic Path for B2B Growth

ISBN-13: 9781599327389
ISBN-10: 1599327384
Author: Cheshire, Casey
Publication date: 2020
Publisher: Advantage Media Group
Format: Paperback 180 pages
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Book details

ISBN-13: 9781599327389
ISBN-10: 1599327384
Author: Cheshire, Casey
Publication date: 2020
Publisher: Advantage Media Group
Format: Paperback 180 pages

Summary

Acknowledged authors Cheshire, Casey wrote Marketing Automation Unleashed: The Strategic Path for B2B Growth comprising 180 pages back in 2020. Textbook and eTextbook are published under ISBN 1599327384 and 9781599327389. Since then Marketing Automation Unleashed: The Strategic Path for B2B Growth textbook was available to sell back to BooksRun online for the top buyback price of $ 0.30 or rent at the marketplace.

Description

The Marketer’s Manual to All Things Automated

At a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation Unleashed: The Strategic Path to B2B Growth takes readers on an in-depth exploration of marketing automation and its significant impact on how we do business today.

Casey Cheshire employs nearly a decade of experience as a marketing leader and consultant, as well as his in-depth discussions with industry experts, to deliver a comprehensive tutorial on the wide array of strategies, techniques, tools, and uses of marketing automation.

Cheshire explains in detail how to build a successful marketing automation campaign by following the “Cheshire Success Index,” a ten-step program divided into four distinct phases: Foundational, Growth, Alignment, and Optimization. Each phase leads readers through a series of questions and strategies to aid them in setting up cutting-edge marketing campaigns that are as effective as they are efficient. Along the way you will discover ways to bridge the all-too-common gap between sales and marketing teams, tools to help you identify and engage your customer, new techniques for nurturing your customer, and how to test the effectiveness of your campaign as it progresses without the tedious headache of traditional methods.

Marketing Automation Unleashed: The Strategic Path to B2B Growth is an easy-to-read guide through the changing terrain of the marketing world, one focused on the ultimate goal of generating revenue rather than simply bringing in lead.

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