9781599186412-1599186411-No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

ISBN-13: 9781599186412
ISBN-10: 1599186411
Edition: 3
Author: Kennedy, Dan S.
Publication date: 2019
Publisher: Entrepreneur Press
Format: Paperback 368 pages
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Book details

ISBN-13: 9781599186412
ISBN-10: 1599186411
Edition: 3
Author: Kennedy, Dan S.
Publication date: 2019
Publisher: Entrepreneur Press
Format: Paperback 368 pages

Summary

Acknowledged authors Kennedy, Dan S. wrote No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich comprising 368 pages back in 2019. Textbook and eTextbook are published under ISBN 1599186411 and 9781599186412. Since then No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich textbook was available to sell back to BooksRun online for the top buyback price of $ 4.08 or rent at the marketplace.

Description

THE SCARY TRUTH: The middle-class consumer population―and their buying power―is massively shrinking. Customers are buying less and in fewer categories.
THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to:

  • Use 10 surprising emotional buy triggers the affluent find irresistible
  • Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
  • Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
  • Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
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