9781599186412-1599186411-No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

ISBN-13: 9781599186412
ISBN-10: 1599186411
Edition: 3
Author: Dan S. Kennedy
Publication date: 2019
Publisher: Entrepreneur Press
Format: Paperback 358 pages
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Book details

ISBN-13: 9781599186412
ISBN-10: 1599186411
Edition: 3
Author: Dan S. Kennedy
Publication date: 2019
Publisher: Entrepreneur Press
Format: Paperback 358 pages

Summary

No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich (ISBN-13: 9781599186412 and ISBN-10: 1599186411), written by authors Dan S. Kennedy, was published by Entrepreneur Press in 2019. With an overall rating of 4.3 stars, it's a notable title among other Marketing (Sales & Selling, Marketing & Sales, Entrepreneurship, Small Business & Entrepreneurship) books. You can easily purchase or rent No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich (Paperback, Used) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $5.1.

Description

THE SCARY TRUTH: The middle-class consumer population―and their buying power―is massively shrinking. Customers are buying less and in fewer categories.
THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to:

  • Use 10 surprising emotional buy triggers the affluent find irresistible
  • Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
  • Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
  • Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
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