9781591847847-1591847842-The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

ISBN-13: 9781591847847
ISBN-10: 1591847842
Edition: Revised ed.
Author: Kawasaki, Guy
Publication date: 2015
Publisher: Portfolio
Format: Hardcover 336 pages
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Book details

ISBN-13: 9781591847847
ISBN-10: 1591847842
Edition: Revised ed.
Author: Kawasaki, Guy
Publication date: 2015
Publisher: Portfolio
Format: Hardcover 336 pages

Summary

Acknowledged authors Kawasaki, Guy wrote The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything comprising 336 pages back in 2015. Textbook and eTextbook are published under ISBN 1591847842 and 9781591847847. Since then The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.

Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.

Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.

The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.
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