9781591847380-1591847389-Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

ISBN-13: 9781591847380
ISBN-10: 1591847389
Edition: Reprint
Author: Ryan Holiday
Publication date: 2014
Publisher: Portfolio
Format: Paperback 176 pages
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Book details

ISBN-13: 9781591847380
ISBN-10: 1591847389
Edition: Reprint
Author: Ryan Holiday
Publication date: 2014
Publisher: Portfolio
Format: Paperback 176 pages

Summary

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (ISBN-13: 9781591847380 and ISBN-10: 1591847389), written by authors Ryan Holiday, was published by Portfolio in 2014. With an overall rating of 4.3 stars, it's a notable title among other Marketing (Marketing & Sales, Public Relations, E-Commerce, Processes & Infrastructure, Web Marketing, Web Development & Design) books. You can easily purchase or rent Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.31.

Description

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies

"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
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