9781588520524-1588520528-Marketing the Law Firm: Business Development Techniques (Law Office Management Series)

Marketing the Law Firm: Business Development Techniques (Law Office Management Series)

ISBN-13: 9781588520524
ISBN-10: 1588520528
Edition: Lslf
Author: Sally J. Schmidt
Publication date: 2023
Publisher: Law Journal Press
Format: Ring-bound 752 pages
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Book details

ISBN-13: 9781588520524
ISBN-10: 1588520528
Edition: Lslf
Author: Sally J. Schmidt
Publication date: 2023
Publisher: Law Journal Press
Format: Ring-bound 752 pages

Summary

Marketing the Law Firm: Business Development Techniques (Law Office Management Series) (ISBN-13: 9781588520524 and ISBN-10: 1588520528), written by authors Sally J. Schmidt, was published by Law Journal Press in 2023. With an overall rating of 4.2 stars, it's a notable title among other books. You can easily purchase or rent Marketing the Law Firm: Business Development Techniques (Law Office Management Series) (Ring-bound) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.36.

Description

“Sally Schmidt's book, Marketing the Law Firm: Business Development Techniques, is a bible, a must-read, and a springboard to law firm marketing for any new or seasoned marketing professional. Its frequent updates are easy to insert and the range of information is nearly exhaustive.” — Rita Menz, former Director of Client Relations, Patterson, Belknap, Webb & Tyler, LLP, New York

In today's economy, marketing and business development have taken center stage at law firms. Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices. No matter the size of your law firm, this pragmatic book shows you how to utilize client surveys, Web sites, brochures and collateral pieces, databases, newsletters, direct mail, seminars, special events, advertising, public relations, proposals, presentations, and interviews.

Marketing the Law Firm: Business Development Techniques is filled with case studies and examples of real law firm situations to help you put these tools and techniques into practice—and use them effectively. You'll find out how to: make realistic, long-term marketing plans for the firm, practice groups or individuals; market online; market a new capability; cross-sell your firm's services; create an “alumni” relations program; discover new business opportunities through market research, charitable contributions, and sponsorships; use flat fees as a billing alternative; train your lawyers—and your support staff—to be good marketers; surmount marketing obstacles; budget for marketing time, expenses and compensation; and measure the effectiveness of your marketing efforts. You'll also get up-to-date information on Web sites, extranets, client advisory boards, niche marketing and the uses of intranets. An appendix provides law firm marketing resources, including organizations, publications and studies.
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