9781588520524-1588520528-Marketing the Law Firm: Business Development Techniques (Law Office Management Series)

Marketing the Law Firm: Business Development Techniques (Law Office Management Series)

ISBN-13: 9781588520524
ISBN-10: 1588520528
Edition: Lslf
Author: Schmidt, Sally J.
Publication date: 2019
Publisher: Law Journal Press
Format: Ring-bound 748 pages
FREE shipping on ALL orders

Book details

ISBN-13: 9781588520524
ISBN-10: 1588520528
Edition: Lslf
Author: Schmidt, Sally J.
Publication date: 2019
Publisher: Law Journal Press
Format: Ring-bound 748 pages

Summary

Acknowledged authors Schmidt, Sally J. wrote Marketing the Law Firm: Business Development Techniques (Law Office Management Series) comprising 748 pages back in 2019. Textbook and eTextbook are published under ISBN 1588520528 and 9781588520524. Since then Marketing the Law Firm: Business Development Techniques (Law Office Management Series) textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

“Sally Schmidt's book, Marketing the Law Firm: Business Development Techniques, is a bible, a must-read, and a springboard to law firm marketing for any new or seasoned marketing professional. Its frequent updates are easy to insert and the range of information is nearly exhaustive.” — Rita Menz, former Director of Client Relations, Patterson, Belknap, Webb & Tyler, LLP, New York

In today's economy, marketing and business development have taken center stage at law firms. Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices. No matter the size of your law firm, this pragmatic book shows you how to utilize client surveys, Web sites, brochures and collateral pieces, databases, newsletters, direct mail, seminars, special events, advertising, public relations, proposals, presentations, and interviews.

Marketing the Law Firm: Business Development Techniques is filled with case studies and examples of real law firm situations to help you put these tools and techniques into practice—and use them effectively. You'll find out how to: make realistic, long-term marketing plans for the firm, practice groups or individuals; market online; market a new capability; cross-sell your firm's services; create an “alumni” relations program; discover new business opportunities through market research, charitable contributions, and sponsorships; use flat fees as a billing alternative; train your lawyers—and your support staff—to be good marketers; surmount marketing obstacles; budget for marketing time, expenses and compensation; and measure the effectiveness of your marketing efforts. You'll also get up-to-date information on Web sites, extranets, client advisory boards, niche marketing and the uses of intranets. An appendix provides law firm marketing resources, including organizations, publications and studies.
Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book