9781581159141-1581159145-Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

ISBN-13: 9781581159141
ISBN-10: 1581159145
Edition: Second
Author: Phillips, Peter L.
Publication date: 2012
Publisher: Allworth
Format: Paperback 240 pages
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Book details

ISBN-13: 9781581159141
ISBN-10: 1581159145
Edition: Second
Author: Phillips, Peter L.
Publication date: 2012
Publisher: Allworth
Format: Paperback 240 pages

Summary

Acknowledged authors Phillips, Peter L. wrote Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage comprising 240 pages back in 2012. Textbook and eTextbook are published under ISBN 1581159145 and 9781581159141. Since then Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage textbook was available to sell back to BooksRun online for the top buyback price of $ 2.00 or rent at the marketplace.

Description

In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.

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