9781577667858-1577667859-Fundamentals of Media Effects

Fundamentals of Media Effects

ISBN-13: 9781577667858
ISBN-10: 1577667859
Edition: 2
Author: Jennings Bryant, Susan Thompson, Bruce W. Finklea
Publication date: 2012
Publisher: Waveland Pr Inc
Format: Paperback 410 pages
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Book details

ISBN-13: 9781577667858
ISBN-10: 1577667859
Edition: 2
Author: Jennings Bryant, Susan Thompson, Bruce W. Finklea
Publication date: 2012
Publisher: Waveland Pr Inc
Format: Paperback 410 pages

Summary

Fundamentals of Media Effects (ISBN-13: 9781577667858 and ISBN-10: 1577667859), written by authors Jennings Bryant, Susan Thompson, Bruce W. Finklea, was published by Waveland Pr Inc in 2012. With an overall rating of 4.0 stars, it's a notable title among other Communication (Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Fundamentals of Media Effects (Paperback, Used) from BooksRun, along with many other new and used Communication books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.62.

Description

Mass media's potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame "the media" for many of society's problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to-date treatment of the media effects literature. The clear, compelling presentation, illuminated by dozens of new photographs, equips readers with a fundamental understanding of the history, theoretical underpinnings, and current status of media effects research knowledge that will help them navigate in a media-saturated environment.

Several outstanding elements distinguish the Second Edition of Fundamentals of Media Effects. New chapters explore the impact of computer/video games, the effects of the Internet and social networking sites, and the way mobile communication devices have transformed the way we live. An extensive new chapter on children's educational television describes the considerable body of research that supports positive effects like language development and flexible-thinking skills. Framing studies are covered in a separate chapter where they are distinguished both theoretically and experimentally from agenda setting and priming. Finally, the authors provide overviews of classic and current research studies in an invaluable feature called "Research Spotlight," which enable readers to envision how theories translate into research.

Not-for-sale instructor resource material available to college and university faculty only; contact publisher directly.

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