9781568982564-1568982569-TM, Trademarks Designed by Chermayeff & Geismar

TM, Trademarks Designed by Chermayeff & Geismar

ISBN-13: 9781568982564
ISBN-10: 1568982569
Author: Geismer Inc, Chermayeff
Publication date: 2000
Publisher: Princeton Architectural Press
Format: Hardcover 288 pages
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Book details

ISBN-13: 9781568982564
ISBN-10: 1568982569
Author: Geismer Inc, Chermayeff
Publication date: 2000
Publisher: Princeton Architectural Press
Format: Hardcover 288 pages

Summary

Acknowledged authors Geismer Inc, Chermayeff wrote TM, Trademarks Designed by Chermayeff & Geismar comprising 288 pages back in 2000. Textbook and eTextbook are published under ISBN 1568982569 and 9781568982564. Since then TM, Trademarks Designed by Chermayeff & Geismar textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.

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