Marketing Health Services, Third Edition (AUPHA/HAP Book)

ISBN-13: 9781567936780

ISBN-10: 1567936784

Author: Richard K. Thomas

Edition: None

Publication date:
Health Administration Press
Hardcover 510 pages
Business, Economics, Microeconomics, Marketing
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Acknowledged author Richard K. Thomas wrote Marketing Health Services, Third Edition (AUPHA/HAP Book) comprising 510 pages back in 2014. Textbook and etextbook are published under ISBN 1567936784 and 9781567936780. Since then Marketing Health Services, Third Edition (AUPHA/HAP Book) textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $38.52 or rent at the marketplace.


Healthcare organizations are facing significant challenges as implementation of the Affordable Care Act brings about a number of paradigm shifts into an already dynamic field. In the face of these challenges, healthcare marketers must take advantage of a wide range of strategies—both traditional and contemporary—to help their organizations successfully navigate the new healthcare landscape. This book brings a fresh perspective to many tried-and-true marketing techniques but also discusses new opportunities, including social media, healthcare globalization, consumer engagement, and more. Fully revised and updated, this third edition introduces readers to the marketing techniques most applicable to a variety of healthcare organizations, allowing them to rise above the noise that consumers are currently bombarded with and better position themselves for the future. Changes to the third edition: the latest healthcare marketing trends are discussed, including database marketing, customer