Retailing Principles Second Edition: Global, Multichannel, and Managerial Viewpoints

ISBN-13: 9781563677427

ISBN-10: 1563677423

Author: Lynda Rose Poloian

Edition: 2

Publication date:
2013
Publisher:
Fairchild Books
Format:
Hardcover 592 pages
Category:
Accounting, Business, Economics, Management
 
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Summary

Acknowledged author Lynda Rose Poloian wrote Retailing Principles Second Edition: Global, Multichannel, and Managerial Viewpoints comprising 592 pages back in 2013. Textbook and etextbook are published under ISBN 1563677423 and 9781563677427. Since then Retailing Principles Second Edition: Global, Multichannel, and Managerial Viewpoints textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.


Description

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.