9781563677427-1563677423-Retailing Principles Second Edition: Global, Multichannel, and Managerial Viewpoints

Retailing Principles Second Edition: Global, Multichannel, and Managerial Viewpoints

ISBN-13: 9781563677427
ISBN-10: 1563677423
Edition: 2
Author: Lynda Rose Poloian
Publication date: 2013
Publisher: Fairchild Books
Format: Hardcover 592 pages
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Book details

ISBN-13: 9781563677427
ISBN-10: 1563677423
Edition: 2
Author: Lynda Rose Poloian
Publication date: 2013
Publisher: Fairchild Books
Format: Hardcover 592 pages

Summary

Retailing Principles Second Edition: Global, Multichannel, and Managerial Viewpoints (ISBN-13: 9781563677427 and ISBN-10: 1563677423), written by authors Lynda Rose Poloian, was published by Fairchild Books in 2013. With an overall rating of 3.5 stars, it's a notable title among other Commercial (Retailing, Industries, Fashion & Textile, Graphic Design) books. You can easily purchase or rent Retailing Principles Second Edition: Global, Multichannel, and Managerial Viewpoints (Hardcover) from BooksRun, along with many other new and used Commercial books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.46.

Description

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

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