9781544351490-1544351496-Social Marketing: Behavior Change for Social Good

Social Marketing: Behavior Change for Social Good

ISBN-13: 9781544351490
ISBN-10: 1544351496
Edition: 6
Author: Philip Kotler, Nancy R. Lee
Publication date: 2019
Publisher: SAGE Publications, Inc
Format: Paperback 624 pages
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Book details

ISBN-13: 9781544351490
ISBN-10: 1544351496
Edition: 6
Author: Philip Kotler, Nancy R. Lee
Publication date: 2019
Publisher: SAGE Publications, Inc
Format: Paperback 624 pages

Summary

Social Marketing: Behavior Change for Social Good (ISBN-13: 9781544351490 and ISBN-10: 1544351496), written by authors Philip Kotler, Nancy R. Lee, was published by SAGE Publications, Inc in 2019. With an overall rating of 3.5 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Social Marketing: Behavior Change for Social Good (Paperback, Used) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $7.62.

Description

Successful social marketing holds the power to change the world.

For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today′s most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.

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