9781544351490-1544351496-Social Marketing: Behavior Change for Social Good

Social Marketing: Behavior Change for Social Good

3.5
ISBN-13: 9781544351490
ISBN-10: 1544351496
Edition: 6
Author: Nancy R. Lee, Philip Kotler
Publication date: 2019
Publisher: SAGE Publications, Inc
Format: Paperback 624 pages
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Book details

ISBN-13: 9781544351490
ISBN-10: 1544351496
Edition: 6
Author: Nancy R. Lee, Philip Kotler
Publication date: 2019
Publisher: SAGE Publications, Inc
Format: Paperback 624 pages

Summary

Acknowledged authors Nancy R. Lee , Philip Kotler wrote Social Marketing: Behavior Change for Social Good comprising 624 pages back in 2019. Textbook and eTextbook are published under ISBN 1544351496 and 9781544351490. Since then Social Marketing: Behavior Change for Social Good textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $ 47.39 or rent at the marketplace.

Description

Successful social marketing holds the power to change the world.

For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today′s most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.

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