9781543948981-1543948987-Scaling the Revenue Engine (1)

Scaling the Revenue Engine (1)

ISBN-13: 9781543948981
ISBN-10: 1543948987
Edition: Illustrated
Author: Tom Mohr
Publication date: 2018
Publisher: BookBaby
Format: Paperback 304 pages
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Book details

ISBN-13: 9781543948981
ISBN-10: 1543948987
Edition: Illustrated
Author: Tom Mohr
Publication date: 2018
Publisher: BookBaby
Format: Paperback 304 pages

Summary

Scaling the Revenue Engine (1) (ISBN-13: 9781543948981 and ISBN-10: 1543948987), written by authors Tom Mohr, was published by BookBaby in 2018. With an overall rating of 3.7 stars, it's a notable title among other Entrepreneurship (Small Business & Entrepreneurship) books. You can easily purchase or rent Scaling the Revenue Engine (1) (Paperback) from BooksRun, along with many other new and used Entrepreneurship books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

The prevailing model of revenue generation conceives of marketing, sales, customer success, finance, and product development as separate activities. But two years of in-depth research and extensive input from world-class practitioners makes clear that the prevailing model is broken.
In Scaling the Revenue Engine, Tom Mohr shows that best practice revenue engines are built as whole systems, bounded by unit economics, with end-to-end workflows and data flows that support orchestrated prospect and customer engagement. Every step is tracked by metrics. Teams leverage data to continuously improve everything. Mohr gives CEOs and their teams the tools and frameworks they need to scale. He maps out every component of a successful revenue engine and provides practical advice for making engine improvements at every stage of a company, for every variation of business model. Scaling the Revenue Engine is a comprehensive, practical, and powerful tool for business acceleration.

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