9781543948981-1543948987-Scaling the Revenue Engine (1)

Scaling the Revenue Engine (1)

ISBN-13: 9781543948981
ISBN-10: 1543948987
Edition: Illustrated
Author: Mohr, Tom
Publication date: 2018
Publisher: BookBaby
Format: Paperback 304 pages
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Book details

ISBN-13: 9781543948981
ISBN-10: 1543948987
Edition: Illustrated
Author: Mohr, Tom
Publication date: 2018
Publisher: BookBaby
Format: Paperback 304 pages

Summary

Acknowledged authors Mohr, Tom wrote Scaling the Revenue Engine (1) comprising 304 pages back in 2018. Textbook and eTextbook are published under ISBN 1543948987 and 9781543948981. Since then Scaling the Revenue Engine (1) textbook was available to sell back to BooksRun online for the top buyback price of $ 2.00 or rent at the marketplace.

Description

The prevailing model of revenue generation conceives of marketing, sales, customer success, finance, and product development as separate activities. But two years of in-depth research and extensive input from world-class practitioners makes clear that the prevailing model is broken.
In Scaling the Revenue Engine, Tom Mohr shows that best practice revenue engines are built as whole systems, bounded by unit economics, with end-to-end workflows and data flows that support orchestrated prospect and customer engagement. Every step is tracked by metrics. Teams leverage data to continuously improve everything. Mohr gives CEOs and their teams the tools and frameworks they need to scale. He maps out every component of a successful revenue engine and provides practical advice for making engine improvements at every stage of a company, for every variation of business model. Scaling the Revenue Engine is a comprehensive, practical, and powerful tool for business acceleration.

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