9781538115190-1538115190-Political Campaigning in the U.S.: Managing the Chaos

Political Campaigning in the U.S.: Managing the Chaos

ISBN-13: 9781538115190
ISBN-10: 1538115190
Author: Jones, David A.
Publication date: 2020
Publisher: Rowman & Littlefield Publishers
Format: Paperback 256 pages
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Book details

ISBN-13: 9781538115190
ISBN-10: 1538115190
Author: Jones, David A.
Publication date: 2020
Publisher: Rowman & Littlefield Publishers
Format: Paperback 256 pages

Summary

Acknowledged authors Jones, David A. wrote Political Campaigning in the U.S.: Managing the Chaos comprising 256 pages back in 2020. Textbook and eTextbook are published under ISBN 1538115190 and 9781538115190. Since then Political Campaigning in the U.S.: Managing the Chaos textbook was available to sell back to BooksRun online for the top buyback price of $ 3.98 or rent at the marketplace.

Description

Political Campaigning in the U.S.: Managing the Chaos provides students with the latest insights into modern election campaign practices. It is premised on the idea that all Americans should understand how campaigns operate—how they collect information about voters, how they attempt to change what voters think about the candidates, and how they encourage voters to act in certain ways.

An electoral campaign is a chaotic, short-term operation that must adapt to a complicated political landscape as well as deep-seeded psychological forces outside of its control. The ads they air, the media they manage, the data they gather, the doors on which they knock, the phone calls they make, the posts they share – all of these efforts can make small but measurable differences. Jones introduces students to the strategies and tools that campaigns employ in their attempt to win elections. It also uses academic research to assess which efforts are most promising for managing the chaos that is a modern campaign operation.

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