9781526423344-1526423340-Principles of Marketing for a Digital Age

Principles of Marketing for a Digital Age

ISBN-13: 9781526423344
ISBN-10: 1526423340
Edition: 1
Author: Tuten, Tracy L.
Publication date: 2020
Publisher: SAGE Publications Ltd
Format: Paperback 496 pages
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Book details

ISBN-13: 9781526423344
ISBN-10: 1526423340
Edition: 1
Author: Tuten, Tracy L.
Publication date: 2020
Publisher: SAGE Publications Ltd
Format: Paperback 496 pages

Summary

Acknowledged authors Tuten, Tracy L. wrote Principles of Marketing for a Digital Age comprising 496 pages back in 2020. Textbook and eTextbook are published under ISBN 1526423340 and 9781526423344. Since then Principles of Marketing for a Digital Age textbook was available to sell back to BooksRun online for the top buyback price of $ 5.00 or rent at the marketplace.

Description

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age.

The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Nutella, Google, L’Oreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Visit California and Coca-Cola. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals.

The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, weblinks, a glossary and SAGE journal articles for students.

To find out more and for a quick sneak peek, watch our video on the book′s story.

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