9781524970598-152497059X-Public Relations Management: A Team-Based Approach

Public Relations Management: A Team-Based Approach

ISBN-13: 9781524970598
ISBN-10: 152497059X
Edition: 2
Author: Douglas J. Swanson, Diane F. Witmer
Publication date: 2018
Publisher: Kendall Hunt Publishing
Format: Loose Leaf
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Book details

ISBN-13: 9781524970598
ISBN-10: 152497059X
Edition: 2
Author: Douglas J. Swanson, Diane F. Witmer
Publication date: 2018
Publisher: Kendall Hunt Publishing
Format: Loose Leaf

Summary

Public Relations Management: A Team-Based Approach (ISBN-13: 9781524970598 and ISBN-10: 152497059X), written by authors Douglas J. Swanson, Diane F. Witmer, was published by Kendall Hunt Publishing in 2018. With an overall rating of 4.1 stars, it's a notable title among other Communications (Business Skills) books. You can easily purchase or rent Public Relations Management: A Team-Based Approach (Loose Leaf) from BooksRun, along with many other new and used Communications books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.42.

Description

Emerging communication technologies continue to affect the practice of public relations…..

Public Relations Management: A Team Based Approach by Diane F. Witmer features discussions of these new developments, including social media and the Internet. Unique to the market, Public Relations Management: A Team Based Approach addresses the team structure in which public relations is typically practiced.

Public Relations Management: A Team Based Approach:

  • Includes learning objectives, reflection exercises, and a full index and glossary.
  • Provides practical examples, full texts of professional ethical standards, a general template and language for a public relations proposal, illustrations, and more to effectively address the needs of upper-division Public Relations Management students and entry-level practitioners.
  • Features a refresher on what public relations is and does, as well as the ethical imperatives of public relations.
  • Describes fundamental concepts of small group dynamics, the development and management of effective public relations teams, and team-driven public relations projects.
  • Demonstrates the ways in which key theories and models inform the practice of public relations.
  • Explains step-by-step development of a public relations plan, presentation of a formal public relations proposal, program implementation and evaluation, and reporting a program's measured success.
  • Resources include PowerPoint® slides and a test bank.
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