9781524970598-152497059X-Public Relations Management: A Team-Based Approach

Public Relations Management: A Team-Based Approach

ISBN-13: 9781524970598
ISBN-10: 152497059X
Edition: 2
Author: Diane F. Witmer, Douglas J Swanson
Publication date: 2018
Publisher: Kendall Hunt Publishing
Format: Loose Leaf
FREE shipping on ALL orders

Book details

ISBN-13: 9781524970598
ISBN-10: 152497059X
Edition: 2
Author: Diane F. Witmer, Douglas J Swanson
Publication date: 2018
Publisher: Kendall Hunt Publishing
Format: Loose Leaf

Summary

Acknowledged authors Diane F. Witmer, Douglas J Swanson wrote Public Relations Management: A Team-Based Approach comprising pages back in 2018. Textbook and eTextbook are published under ISBN 152497059X and 9781524970598. Since then Public Relations Management: A Team-Based Approach textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Emerging communication technologies continue to affect the practice of public relations…..

Public Relations Management: A Team Based Approach by Diane F. Witmer features discussions of these new developments, including social media and the Internet. Unique to the market, Public Relations Management: A Team Based Approach addresses the team structure in which public relations is typically practiced.

Public Relations Management: A Team Based Approach:

  • Includes learning objectives, reflection exercises, and a full index and glossary.
  • Provides practical examples, full texts of professional ethical standards, a general template and language for a public relations proposal, illustrations, and more to effectively address the needs of upper-division Public Relations Management students and entry-level practitioners.
  • Features a refresher on what public relations is and does, as well as the ethical imperatives of public relations.
  • Describes fundamental concepts of small group dynamics, the development and management of effective public relations teams, and team-driven public relations projects.
  • Demonstrates the ways in which key theories and models inform the practice of public relations.
  • Explains step-by-step development of a public relations plan, presentation of a formal public relations proposal, program implementation and evaluation, and reporting a program's measured success.
  • Resources include PowerPoint® slides and a test bank.
Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book