9781524941772-1524941778-Writing for Media Audiences: A Handbook for Multi-platform News, Advertising, and Public Relations

Writing for Media Audiences: A Handbook for Multi-platform News, Advertising, and Public Relations

ISBN-13: 9781524941772
ISBN-10: 1524941778
Edition: 4
Author: Tommy G Thomason, Andrew Chavez
Publication date: 2017
Publisher: Kendall Hunt Publishing
Format: Spiral-bound
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Book details

ISBN-13: 9781524941772
ISBN-10: 1524941778
Edition: 4
Author: Tommy G Thomason, Andrew Chavez
Publication date: 2017
Publisher: Kendall Hunt Publishing
Format: Spiral-bound

Summary

Acknowledged authors Tommy G Thomason, Andrew Chavez wrote Writing for Media Audiences: A Handbook for Multi-platform News, Advertising, and Public Relations comprising pages back in 2017. Textbook and eTextbook are published under ISBN 1524941778 and 9781524941772. Since then Writing for Media Audiences: A Handbook for Multi-platform News, Advertising, and Public Relations textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Writing for Media Audiences is a platform for students to become familiar with the new, mass communication way of writing. It explains mass communications practitioners such as journalists, advertising copywriters, public relations practitioners and the like, do write differently than other professional writers. These practitioners approach writing in a unique way in order to satisfy those who do more skimming than reading.

Writing for Media Audiences: A Handbook for Multi-platform News, Advertising, and Public Relations:

  • depicts the techniques and strategies for mass media writing.
  • encourages students to develop their media writing skills by providing exercises in every chapter.
  • includes links to videos in order to give real-life, mass media writing examples
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