Consumer Economics

The seventeenth edition of Consumer Economics leads students through the social, economic, and political forces that shape consumer demand and seller supply. The book provides students with a strong understanding about how the economy operates, the importance of political influences, and how the marketplace works to both serve and deceive consumers. Topics covered include consumer behavior, fraud, technology, advertising, asset management, consumer services, and government efforts to assist consumers. The book helps students become mature and informed consumers by providing practical tips and guidelines on day-to-day choices and decisions for optimal interaction in the marketplace.

This edition has been updated to reflect changing times while maintaining its focus on long term trends and issues. It includes new and updated consumer websites, legislation, and case studies reflecting current marketplace conditions. New to this edition is a companion website!

IMPORTANT FEATURES:

• Web sites for over 200 important consumer sites, allows students to explore a variety of resources regarding consumer information, services, bargains and assistance.
• Key Terms, Chapter Goals, and Learning Objectives begin each chapter to help students evaluate their comprehension of the content.
• Boldfaced Key Terms, marginal definitions, and a book-end Glossary offer convenient reference points.
• FYI, Tips, and Q & A boxes are featured in the margins to deliver brief capsules of information for consideration and discussion.
• Case Studies and narratives on relevant topics, provide current, thought-provoking questions.
• The feature “There Oughta Be a Law” covers key pieces of consumer-friendly legislation.
• Chapter Summaries, Review and Discussion Questions, and Exploring Personal Values sections encourage students to dive deeper into course content.
• Tear out worksheets allow students to obtain instructor feedback.
• Companion website provides additional resources, activities, and opportunities for further exploration into subject matter.