9781523087464-1523087463-The Influential Product Manager: How to Lead and Launch Successful Technology Products

The Influential Product Manager: How to Lead and Launch Successful Technology Products

ISBN-13: 9781523087464
ISBN-10: 1523087463
Author: Sandy, Ken
Publication date: 2020
Publisher: Berrett-Koehler Publishers
Format: Paperback 384 pages
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Book details

ISBN-13: 9781523087464
ISBN-10: 1523087463
Author: Sandy, Ken
Publication date: 2020
Publisher: Berrett-Koehler Publishers
Format: Paperback 384 pages

Summary

Acknowledged authors Sandy, Ken wrote The Influential Product Manager: How to Lead and Launch Successful Technology Products comprising 384 pages back in 2020. Textbook and eTextbook are published under ISBN 1523087463 and 9781523087464. Since then The Influential Product Manager: How to Lead and Launch Successful Technology Products textbook was available to sell back to BooksRun online for the top buyback price of $ 9.66 or rent at the marketplace.

Description

This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies.

Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical backgrounds alike are eager to master this exciting new role.

The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don't know how to influence people at all levels of the organization, how will you create the best possible product?

This comprehensive entry-level textbook distills over twenty years of hard-won field experience and industry knowledge into lessons that will empower new product managers to act like pros right out of the gate. With teaching experience both from UC Berkeley and Lynda.com, the author boils down the most complex topics into principles that are easy to memorize and apply.

This book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Not only will your product succeed, you'll succeed, too, when you read the final chapter on advancing your career. Let your product's success become your success!
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