Acknowledged author Ralph E. Hanson wrote Mass Communication: Living in a Media World comprising 488 pages back in 2016. Textbook and etextbook are published under ISBN 1506344461 and 9781506344461. Since then Mass Communication: Living in a Media World textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $16.85 or rent at the marketplace.
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.