9781506308104-1506308104-The Basics of Media Writing: A Strategic Approach

The Basics of Media Writing: A Strategic Approach

3.5
ISBN-13: 9781506308104
ISBN-10: 1506308104
Edition: 1
Author: Scott A Kuehn
Publication date: 2017
Publisher: CQ Press
Format: Paperback 568 pages
Category: Writing
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Book details

ISBN-13: 9781506308104
ISBN-10: 1506308104
Edition: 1
Author: Scott A Kuehn
Publication date: 2017
Publisher: CQ Press
Format: Paperback 568 pages
Category: Writing

Summary

Acknowledged authors Scott A Kuehn wrote The Basics of Media Writing: A Strategic Approach comprising 568 pages back in 2017. Textbook and eTextbook are published under ISBN 1506308104 and 9781506308104. Since then The Basics of Media Writing: A Strategic Approach textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $ 39.01 or rent at the marketplace.

Description

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

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