Lean Customer Development: Building Products Your Customers Will Buy

Acknowledged authors Alvarez, Cindy wrote Lean Customer Development: Building Products Your Customers Will Buy comprising 240 pages back in 2017. Textbook and eTextbook are published under ISBN 1492023744 and 9781492023746. Since then Lean Customer Development: Building Products Your Customers Will Buy textbook was available to sell back to BooksRun online for the top buyback price of $ 6.34 or rent at the marketplace.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.

• Validate or invalidate your hypothesis by talking to the right people
• Learn how to conduct successful customer interviews play-by-play
• Detect a customer’s behaviors, pain points, and constraints
• Turn interview insights into Minimum Viable Products to validate what customers will use and buy
• Adapt customer development strategies for large companies, conservative industries, and existing products