9781491263679-1491263679-Marketing Your Editing & Proofreading Business

Marketing Your Editing & Proofreading Business

ISBN-13: 9781491263679
ISBN-10: 1491263679
Edition: 1
Author: Harnby, Louise
Publication date: 2014
Publisher: CreateSpace Independent Publishing Platform
Format: Paperback 315 pages
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Book details

ISBN-13: 9781491263679
ISBN-10: 1491263679
Edition: 1
Author: Harnby, Louise
Publication date: 2014
Publisher: CreateSpace Independent Publishing Platform
Format: Paperback 315 pages

Summary

Acknowledged authors Harnby, Louise wrote Marketing Your Editing & Proofreading Business comprising 315 pages back in 2014. Textbook and eTextbook are published under ISBN 1491263679 and 9781491263679. Since then Marketing Your Editing & Proofreading Business textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Every business owner needs a marketing strategy in order to compete effectively. Written specifically for proofreaders and editors, this book guides the inexperienced marketer through the core principles of small-business promotion. Part I focuses on the core concepts that should underpin the editorial freelancer’s marketing strategy; Part II addresses specific promotional activities, and how to apply the concepts learned in Part I in order to maximize the impact of these activities. Each chapter is supplemented with mini case studies that demonstrate real-world practice. Part III offers a fictive sample marketing plan, using the example of a new entrant to the field, while Part IV concludes with a list of professional resources, including blogs, knowledge centres and resource hubs; related reading; tools and software; and professional directories and editorial societies. Successful marketing leads to an expansion of opportunity, and with opportunity comes choice. Premised on the concept of being interesting and discoverable, the author aims to help proofreaders and editors promote themselves into a position where they can grow their businesses, choose their preferred clients, and achieve their desired work flow and revenue stream.

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