9781479829965-147982996X-Distributed Blackness: African American Cybercultures (Critical Cultural Communication, 9)

Distributed Blackness: African American Cybercultures (Critical Cultural Communication, 9)

ISBN-13: 9781479829965
ISBN-10: 147982996X
Author: Brock Jr., André
Publication date: 2020
Publisher: NYU Press
Format: Paperback 288 pages
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Book details

ISBN-13: 9781479829965
ISBN-10: 147982996X
Author: Brock Jr., André
Publication date: 2020
Publisher: NYU Press
Format: Paperback 288 pages

Summary

Acknowledged authors Brock Jr., André wrote Distributed Blackness: African American Cybercultures (Critical Cultural Communication, 9) comprising 288 pages back in 2020. Textbook and eTextbook are published under ISBN 147982996X and 9781479829965. Since then Distributed Blackness: African American Cybercultures (Critical Cultural Communication, 9) textbook was available to sell back to BooksRun online for the top buyback price of $ 4.04 or rent at the marketplace.

Description

An explanation of the digital practices of the black Internet

From BlackPlanet to #BlackGirlMagic, Distributed Blackness places blackness at the very center of internet culture. André Brock Jr. claims issues of race and ethnicity as inextricable from and formative of contemporary digital culture in the United States. Distributed Blackness analyzes a host of platforms and practices (from Black Twitter to Instagram, YouTube, and app development) to trace how digital media have reconfigured the meanings and performances of African American identity. Brock moves beyond widely circulated deficit models of respectability, bringing together discourse analysis with a close reading of technological interfaces to develop nuanced arguments about how “blackness” gets worked out in various technological domains.

As Brock demonstrates, there’s nothing niche or subcultural about expressions of blackness on social media: internet use and practice now set the terms for what constitutes normative participation. Drawing on critical race theory, linguistics, rhetoric, information studies, and science and technology studies, Brock tabs between black-dominated technologies, websites, and social media to build a set of black beliefs about technology. In explaining black relationships with and alongside technology, Brock centers the unique joy and sense of community in being black online now.

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