Strategic Communications: Planning for Public Relations and Marketing

3.5
ISBN-13: 9781465297747
ISBN-10: 146529774X
Edition: 6
Author: WILSON LAURIE J, OGDEN JOSEPH
Publication date: 2016
Publisher: Kendall Hunt Publishing
Format: Paperback 303 pages
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Book details

ISBN-13: 9781465297747
ISBN-10: 146529774X
Edition: 6
Author: WILSON LAURIE J, OGDEN JOSEPH
Publication date: 2016
Publisher: Kendall Hunt Publishing
Format: Paperback 303 pages
Category: Business , Economics , Microeconomics , Public Speaking , Marketing , Political Science , Journalism & Media Studies

Summary

Acknowledged authors WILSON LAURIE J , OGDEN JOSEPH wrote Strategic Communications: Planning for Public Relations and Marketing comprising 303 pages back in 2016. Textbook and eTextbook are published under ISBN 146529774X and 9781465297747. Since then Strategic Communications: Planning for Public Relations and Marketing textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $ 28.26 or rent at the marketplace.

Description

New Seventh Edition Now Available!

The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.

One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.

Strategic Communications for PR, Social Media and Marketing by Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson:

  • Integrates an updated and revised Strategic Communications Matrix that focuses research, including stakeholder research, on results that provide a foundation for communication efforts.
  • Presents an updated and expanded treatment of social and digital media – such as using social media for message amplification rather than just message delivery and how to leverage social media based on analytics.
  • Includes a revised chapter on RFPs with a broader look at cultivating new business through business pitches.
  • Is Contemporary! The publication includes new examples, and case studies taken from today’s headlines. In addition, Tips from the Pros and Matrix Applied vignettes provide advice from successful communication practitioners.

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