9781462526840-1462526845-Persuasive Communication

Persuasive Communication

ISBN-13: 9781462526840
ISBN-10: 1462526845
Edition: Third
Author: James B. Stiff, Paul A. Mongeau
Publication date: 2016
Publisher: The Guilford Press
Format: Paperback 383 pages
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Book details

ISBN-13: 9781462526840
ISBN-10: 1462526845
Edition: Third
Author: James B. Stiff, Paul A. Mongeau
Publication date: 2016
Publisher: The Guilford Press
Format: Paperback 383 pages

Summary

Persuasive Communication (ISBN-13: 9781462526840 and ISBN-10: 1462526845), written by authors James B. Stiff, Paul A. Mongeau, was published by The Guilford Press in 2016. With an overall rating of 3.5 stars, it's a notable title among other Social Psychology & Interactions (Psychology & Counseling, Communication, Words, Language & Grammar , Social Psychology & Interactions, Psychology, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Persuasive Communication (Paperback) from BooksRun, along with many other new and used Social Psychology & Interactions books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $2.57.

Description

Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising.

New to This Edition
*Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues.
*New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics.
*The latest data and theoretical perspectives.
*Epilogue on current and future trends in the field.

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