9781452291581-1452291586-The Market Research Toolbox: A Concise Guide for Beginners

The Market Research Toolbox: A Concise Guide for Beginners

3.5
ISBN-13: 9781452291581
ISBN-10: 1452291586
Edition: 4
Author: Edward F. (Francis) McQuarrie
Publication date: 2015
Publisher: SAGE Publications, Inc
Format: Paperback 400 pages
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Book details

ISBN-13: 9781452291581
ISBN-10: 1452291586
Edition: 4
Author: Edward F. (Francis) McQuarrie
Publication date: 2015
Publisher: SAGE Publications, Inc
Format: Paperback 400 pages

Summary

Acknowledged authors Edward F. (Francis) McQuarrie wrote The Market Research Toolbox: A Concise Guide for Beginners comprising 400 pages back in 2015. Textbook and eTextbook are published under ISBN 1452291586 and 9781452291581. Since then The Market Research Toolbox: A Concise Guide for Beginners textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $ 36.47 or rent at the marketplace.

Description

Understanding marketing research to make better business decisions

An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

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