9781452257174-1452257175-Global Marketing and Advertising: Understanding Cultural Paradoxes

Global Marketing and Advertising: Understanding Cultural Paradoxes

ISBN-13: 9781452257174
ISBN-10: 1452257175
Edition: Fourth
Author: Marieke de Mooij
Publication date: 2013
Publisher: SAGE Publications, Inc
Format: Paperback 416 pages
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Book details

ISBN-13: 9781452257174
ISBN-10: 1452257175
Edition: Fourth
Author: Marieke de Mooij
Publication date: 2013
Publisher: SAGE Publications, Inc
Format: Paperback 416 pages

Summary

Global Marketing and Advertising: Understanding Cultural Paradoxes (ISBN-13: 9781452257174 and ISBN-10: 1452257175), written by authors Marieke de Mooij, was published by SAGE Publications, Inc in 2013. With an overall rating of 4.1 stars, it's a notable title among other Advertising (Marketing & Sales) books. You can easily purchase or rent Global Marketing and Advertising: Understanding Cultural Paradoxes (Paperback) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.49.

Description

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

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