9781449389628-1449389627-The Myths of Innovation

The Myths of Innovation

ISBN-13: 9781449389628
ISBN-10: 1449389627
Edition: 1
Author: Berkun, Scott
Publication date: 2010
Publisher: O'Reilly Media
Format: Paperback 248 pages
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Book details

ISBN-13: 9781449389628
ISBN-10: 1449389627
Edition: 1
Author: Berkun, Scott
Publication date: 2010
Publisher: O'Reilly Media
Format: Paperback 248 pages

Summary

Acknowledged authors Berkun, Scott wrote The Myths of Innovation comprising 248 pages back in 2010. Textbook and eTextbook are published under ISBN 1449389627 and 9781449389628. Since then The Myths of Innovation textbook was available to sell back to BooksRun online for the top buyback price of $ 1.22 or rent at the marketplace.

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You'll have fun while you learn:

* Where ideas come from
* The true history of history
* Why most people don't like ideas
* How great managers make ideas thrive
* The importance of problem finding
* The simple plan (new for paperback)

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.


"Small, simple, powerful: an innovative book about innovation." -Don Norman, author of Design of Everyday Things

"Insightful, inspiring, evocative, and just plain fun to read... It's totally great." -John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)

"Methodically and entertainingly dismantling the cliches that surround the process of innovation." -Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com

"Will inspire you to come up with breakthrough ideas of your own." -Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum

"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick." -Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation




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