9781439082744-143908274X-Mass Media Research: An Introduction

Mass Media Research: An Introduction

ISBN-13: 9781439082744
ISBN-10: 143908274X
Edition: 9
Author: Roger D. Wimmer, Joseph R. Dominick
Publication date: 2010
Publisher: Cengage Learning
Format: Paperback 480 pages
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Book details

ISBN-13: 9781439082744
ISBN-10: 143908274X
Edition: 9
Author: Roger D. Wimmer, Joseph R. Dominick
Publication date: 2010
Publisher: Cengage Learning
Format: Paperback 480 pages

Summary

Mass Media Research: An Introduction (ISBN-13: 9781439082744 and ISBN-10: 143908274X), written by authors Roger D. Wimmer, Joseph R. Dominick, was published by Cengage Learning in 2010. With an overall rating of 4.5 stars, it's a notable title among other Media & Communications (Industries, Communications, Business Skills, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Mass Media Research: An Introduction (Paperback, Used) from BooksRun, along with many other new and used Media & Communications books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.47.

Description

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

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