9781433151699-1433151693-ESPN and the Changing Sports Media Landscape (Communication, Sport, and Society)

ESPN and the Changing Sports Media Landscape (Communication, Sport, and Society)

ISBN-13: 9781433151699
ISBN-10: 1433151693
Edition: New
Publication date: 2019
Publisher: Peter Lang Inc., International Academic Publishers
Format: Paperback 394 pages
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Book details

ISBN-13: 9781433151699
ISBN-10: 1433151693
Edition: New
Publication date: 2019
Publisher: Peter Lang Inc., International Academic Publishers
Format: Paperback 394 pages

Summary

Acknowledged author wrote ESPN and the Changing Sports Media Landscape (Communication, Sport, and Society) comprising 394 pages back in 2019. Textbook and eTextbook are published under ISBN 1433151693 and 9781433151699. Since then ESPN and the Changing Sports Media Landscape (Communication, Sport, and Society) textbook was available to sell back to BooksRun online for the top buyback price of $ 9.75 or rent at the marketplace.

Description

ESPN and the Changing Sports Media Landscape considers the ways the network is reinventing itself as it enters its fifth decade. In their previous book, The ESPN Effect (2015), the editors made the observation that ESPN was a pervasive branded-content provider across multiple media platforms, delivering programs and information 24 hours a day, 365 days a year, to influence how sports fans think and feel about the people who play and control these games. ESPN and the Changing Sports Media Landscape asks whether that will hold true in the 2020s and beyond. The past decade has seen momentous changes in the sports media landscape, among them the massive proliferation of mobile platforms as a major source of sports content, astronomical growth in fantasy sport and esport industries, and the increasing entanglement of sports media in contentious sociopolitical debates. The contributors to this book analyze how ESPN has navigated the shifting playing field and speculate on what the next decade might bring for ESPN and the global sports media industry.

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