9781433119255-1433119250-Corporate Communication: Critical Business Asset for Strategic Global Change

Corporate Communication: Critical Business Asset for Strategic Global Change

ISBN-13: 9781433119255
ISBN-10: 1433119250
Edition: New edition
Author: Goodman, Michael, Hirsch, Peter B.
Publication date: 2014
Publisher: Peter Lang Inc., International Academic Publishers
Format: Paperback 229 pages
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Book details

ISBN-13: 9781433119255
ISBN-10: 1433119250
Edition: New edition
Author: Goodman, Michael, Hirsch, Peter B.
Publication date: 2014
Publisher: Peter Lang Inc., International Academic Publishers
Format: Paperback 229 pages

Summary

Acknowledged authors Goodman, Michael, Hirsch, Peter B. wrote Corporate Communication: Critical Business Asset for Strategic Global Change comprising 229 pages back in 2014. Textbook and eTextbook are published under ISBN 1433119250 and 9781433119255. Since then Corporate Communication: Critical Business Asset for Strategic Global Change textbook was available to sell back to BooksRun online for the top buyback price of $ 5.20 or rent at the marketplace.

Description

The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors’ 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.

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