9781426639074-1426639074-Marketing: Planning and Strategy, 8th Edition

Marketing: Planning and Strategy, 8th Edition

ISBN-13: 9781426639074
ISBN-10: 1426639074
Edition: 8th
Author: Subash C. Jain, George T. Haley
Publication date: 2009
Publisher: Cengage Learning
Format: Hardcover 672 pages
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Book details

ISBN-13: 9781426639074
ISBN-10: 1426639074
Edition: 8th
Author: Subash C. Jain, George T. Haley
Publication date: 2009
Publisher: Cengage Learning
Format: Hardcover 672 pages

Summary

Acknowledged authors Subash C. Jain, George T. Haley wrote Marketing: Planning and Strategy, 8th Edition comprising 672 pages back in 2009. Textbook and eTextbook are published under ISBN 1426639074 and 9781426639074. Since then Marketing: Planning and Strategy, 8th Edition textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

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