9781423900849-1423900847-Customer Relationship Management

Customer Relationship Management

ISBN-13: 9781423900849
ISBN-10: 1423900847
Edition: 1
Author: Wagner, William, Zubey, Michael
Publication date: 2006
Publisher: Course Technology
Format: Paperback 216 pages
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Book details

ISBN-13: 9781423900849
ISBN-10: 1423900847
Edition: 1
Author: Wagner, William, Zubey, Michael
Publication date: 2006
Publisher: Course Technology
Format: Paperback 216 pages

Summary

Acknowledged authors Wagner, William, Zubey, Michael wrote Customer Relationship Management comprising 216 pages back in 2006. Textbook and eTextbook are published under ISBN 1423900847 and 9781423900849. Since then Customer Relationship Management textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Customer Relationship Management (CRM) is a growing area for businesses around the world. Despite the many difficulties in implementing these complex systems, the benefits of CRM are well-documented, and it has grown to be a huge industry in and of itself. With this, there is a demand for skilled employees and knowledgeable graduates. Students and employees must gain a better understanding of how CRM works in order to be viable in the workforce. This book provides detail, exercises, and content that has not been previously available. It can be used in multiple areas, including MIS, business, marketing, and others.

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