Transforming a College: The Story of a Little-Known College's Strategic Climb to National Distinction

George Keller’s case study of Elon University’s transformation from a struggling college with a limited endowment into a top regional university is now available in paperback.

Ten years after the publication of Transforming a College, Elon University continues to thrive as a school that reinvented itself and its community around the idea of inspiring and guiding students. George Keller’s now-classic account has been used as an inspiration and playbook for many other institutions.

Available for the first time in paperback, this edition coincides with Elon’s 125th anniversary. A new foreword and afterword from Elon president Leo M. Lambert tell the rest of the story of the university’s ambitious agenda to position Elon as a top-ranked liberal arts university and a national leader in engaged teaching and learning.