Essentials of Marketing Research: Putting Research Into Practice
ISBN-13:
9781412991308
ISBN-10:
1412991307
Edition:
First Edition
Author:
Kenneth E. Clow, Karen E. James
Publication date:
2013
Publisher:
SAGE Publications, Inc
Format:
Paperback
520 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9781412991308
ISBN-10:
1412991307
Edition:
First Edition
Author:
Kenneth E. Clow, Karen E. James
Publication date:
2013
Publisher:
SAGE Publications, Inc
Format:
Paperback
520 pages
Category:
Marketing
,
Marketing & Sales
Summary
Essentials of Marketing Research: Putting Research Into Practice (ISBN-13: 9781412991308 and ISBN-10: 1412991307), written by authors
Kenneth E. Clow, Karen E. James, was published by SAGE Publications, Inc in 2013.
With an overall rating of 4.4 stars, it's a notable title among other
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Description
Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.
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