9781412987707-1412987709-Public Communication Campaigns

Public Communication Campaigns

ISBN-13: 9781412987707
ISBN-10: 1412987709
Edition: Fourth
Author: Ronald E. Rice, Charles K. Atkin
Publication date: 2012
Publisher: SAGE Publications, Inc
Format: Paperback 392 pages
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Book details

ISBN-13: 9781412987707
ISBN-10: 1412987709
Edition: Fourth
Author: Ronald E. Rice, Charles K. Atkin
Publication date: 2012
Publisher: SAGE Publications, Inc
Format: Paperback 392 pages

Summary

Public Communication Campaigns (ISBN-13: 9781412987707 and ISBN-10: 1412987709), written by authors Ronald E. Rice, Charles K. Atkin, was published by SAGE Publications, Inc in 2012. With an overall rating of 3.7 stars, it's a notable title among other Advertising (Marketing & Sales, Public Relations, Communication, Words, Language & Grammar , Clinical Psychology, Psychology, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Public Communication Campaigns (Paperback, Used) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $8.05.

Description

In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.

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