Pricing Strategies: A Marketing Approach

ISBN-13: 9781412964746

ISBN-10: 1412964741

Publication date:
2011
Publisher:
SAGE Publications, Inc
Format:
Hardcover 416 pages
Category:
Business, Economics, Microeconomics, Marketing
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Summary

Acknowledged author wrote Pricing Strategies: A Marketing Approach comprising 416 pages back in 2011. Textbook and etextbook are published under ISBN 1412964741 and 9781412964746. Since then Pricing Strategies: A Marketing Approach textbook was available to sell back to BooksRun online for the top buyback price of $16.45 or rent at the marketplace.


Description

Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.