9781412914444-1412914442-Student Workbook for Public Relations Writing: Principles in Practice

Student Workbook for Public Relations Writing: Principles in Practice

ISBN-13: 9781412914444
ISBN-10: 1412914442
Edition: 2nd ed.
Author: Jill B. Treadwell, Donald F. Treadwell
Publication date: 2005
Publisher: SAGE Publications, Inc
Format: Paperback 170 pages
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Book details

ISBN-13: 9781412914444
ISBN-10: 1412914442
Edition: 2nd ed.
Author: Jill B. Treadwell, Donald F. Treadwell
Publication date: 2005
Publisher: SAGE Publications, Inc
Format: Paperback 170 pages

Summary

Student Workbook for Public Relations Writing: Principles in Practice (ISBN-13: 9781412914444 and ISBN-10: 1412914442), written by authors Jill B. Treadwell, Donald F. Treadwell, was published by SAGE Publications, Inc in 2005. With an overall rating of 3.6 stars, it's a notable title among other Public Relations (Marketing & Sales, Business Writing, Business Skills, Engineering, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences, Schools & Teaching) books. You can easily purchase or rent Student Workbook for Public Relations Writing: Principles in Practice (Paperback) from BooksRun, along with many other new and used Public Relations books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Treadwell & Treadwell's Student Workbook gives students the opportunity to put their learning into practice. The workbook introduces four fictional clients, two of them new, for which students may "work" as they complete assignments. These clients include both commercial and non-profit organizations. A new "Research" section bridges the gap between clients and the real world of the student's college city or region so that clients can be "localized" to the student's area. This will also be useful for faculty who choose to assign actual or other fictional clients.
Key Features:

  • More than 60 exercises link macro-level concepts and micro-level writing decisions to put principles into practice
  • Allows students to craft their writing in a variety of situations to address real-world problems and persuade readers
  • An initial research project helps students create a profile of their local college area so that they can write for "real" media and make decisions based on their own experience as well as on the client background provided
  • New "Plan of Attack" forms for writing exercises guide students through the planning needed for writing projects and help faculty assess student thinking and understanding as well as message execution
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