9781412913195-1412913195-The Market Research Toolbox: A Concise Guide for Beginners Second Edition

The Market Research Toolbox: A Concise Guide for Beginners Second Edition

ISBN-13: 9781412913195
ISBN-10: 1412913195
Edition: 2nd
Author: Edward F. (Francis) McQuarrie
Publication date: 2005
Publisher: SAGE Publications, Inc
Format: Paperback 224 pages
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Book details

ISBN-13: 9781412913195
ISBN-10: 1412913195
Edition: 2nd
Author: Edward F. (Francis) McQuarrie
Publication date: 2005
Publisher: SAGE Publications, Inc
Format: Paperback 224 pages

Summary

The Market Research Toolbox: A Concise Guide for Beginners Second Edition (ISBN-13: 9781412913195 and ISBN-10: 1412913195), written by authors Edward F. (Francis) McQuarrie, was published by SAGE Publications, Inc in 2005. With an overall rating of 4.2 stars, it's a notable title among other books. You can easily purchase or rent The Market Research Toolbox: A Concise Guide for Beginners Second Edition (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.33.

Description

If you want to conduct market research, but feel you have little experience in doing so, we have the ideal updated and revised resource for you! Written in an engaging and active style, the Second Edition of The Market Research Toolbox: A Concise Guide for Beginners describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various techniques. It then goes on to examine what objectives can be met by doing market research and the expected payoffs.

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