Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations
ISBN-13:
9781412909235
ISBN-10:
1412909236
Edition:
1
Author:
Roger Gomes, Walter Wymer, Patricia A. Knowles
Publication date:
2006
Publisher:
SAGE Publications, Inc
Format:
Hardcover
384 pages
Category:
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9781412909235
ISBN-10:
1412909236
Edition:
1
Author:
Roger Gomes, Walter Wymer, Patricia A. Knowles
Publication date:
2006
Publisher:
SAGE Publications, Inc
Format:
Hardcover
384 pages
Category:
Marketing
,
Marketing & Sales
Summary
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations (ISBN-13: 9781412909235 and ISBN-10: 1412909236), written by authors
Roger Gomes, Walter Wymer, Patricia A. Knowles, was published by SAGE Publications, Inc in 2006.
With an overall rating of 4.5 stars, it's a notable title among other
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Description
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.
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