9781400213160-1400213169-Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

ISBN-13: 9781400213160
ISBN-10: 1400213169
Edition: Illustrated
Author: Robinson, Steve
Publication date: 2019
Publisher: Thomas Nelson
Format: Hardcover 224 pages
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Book details

ISBN-13: 9781400213160
ISBN-10: 1400213169
Edition: Illustrated
Author: Robinson, Steve
Publication date: 2019
Publisher: Thomas Nelson
Format: Hardcover 224 pages

Summary

Acknowledged authors Robinson, Steve wrote Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand comprising 224 pages back in 2019. Textbook and eTextbook are published under ISBN 1400213169 and 9781400213160. Since then Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand textbook was available to sell back to BooksRun online for the top buyback price of $ 2.17 or rent at the marketplace.

Description

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s steady then explosive growth from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than. $6.8 billion in annual sales in 2015. As a member of the marketing team and as chief marketing officer, Robinson was both a witness and participant in the company's remarkable development into an indelible global success. Now he shares the story of Chick-fil-A's evolution into one of the world's most beloved, game-changing, and profitable brands. From the creation of the Eat Mor Chikin campaign to the decision to stay closed on Sundays to the creation of the company's corporate purpose, Robinson provides a front-row seat to the innovative marketing, brand strategies, and programs that created a culture customers describe as "Where good meets gracious."

Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and Truett Cathy himself, Robinson explains the important traits that built the company's culture and have sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

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