9781337407588-1337407585-MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card)

MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card)

ISBN-13: 9781337407588
ISBN-10: 1337407585
Edition: 12
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publication date: 2018
Publisher: Cengage Learning
Format: Paperback 400 pages
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Book details

ISBN-13: 9781337407588
ISBN-10: 1337407585
Edition: 12
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publication date: 2018
Publisher: Cengage Learning
Format: Paperback 400 pages

Summary

MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (ISBN-13: 9781337407588 and ISBN-10: 1337407585), written by authors Charles W. Lamb, Joe F. Hair, Carl McDaniel, was published by Cengage Learning in 2018. With an overall rating of 4.5 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.49.

Description

Learn Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you'll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it's time to study, everything you've flagged or noted can be gathered into a guide you can organize.

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