Advertising and Integrated Brand Promotion

ISBN-13: 9781337110211

ISBN-10: 1337110213

Author: Thomas OGuinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum

Edition: 8

Publication date:
2017
Publisher:
Cengage Learning
Format:
Paperback 448 pages
Category:
Marketing
Rating:
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Summary

Acknowledged author Thomas OGuinn wrote Advertising and Integrated Brand Promotion comprising 448 pages back in 2017. Textbook and etextbook are published under ISBN 1337110213 and 9781337110211. Since then Advertising and Integrated Brand Promotion textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $39.46 or rent at the marketplace.


Description

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.