Statistics for Management and Economics

ISBN-13: 9781337093453

ISBN-10: 1337093459

Author: Gerald Keller

Edition: 11

Publication date:
Cengage Learning
Hardcover 992 pages
Business, Economics, Statistics, Management
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Acknowledged author Gerald Keller wrote Statistics for Management and Economics comprising 992 pages back in 2017. Textbook and etextbook are published under ISBN 1337093459 and 9781337093453. Since then Statistics for Management and Economics textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $29.55 or rent at the marketplace.


Discover how statistical methods and tools are vital for today's managers as you learn how to apply these tools to real business problems. STATISTICS FOR MANAGEMENT AND ECONOMICS, 11E emphasizes applications over calculation using a proven three-step "ICI" approach to problem solving. You learn how to IDENTIFY the correct statistical technique by focusing on the problem objective and data type; how to COMPUTE the statistics by hand or using Excel or XLSTAT; and how to INTERPRET results in the context of the problem. Extensive data-driven examples, exercises, and cases address the functional areas of business and demonstrate how marketing managers, financial analysts, accountants, and economists rely on statistical applications. Engaging cases focus on climate change and the relationship between payroll and wins in professional sports, while dozens of exercises feature the returns on 40 stocks, which are used to develop the market model and portfolio diversification.