9781305718593-1305718593-Bundle: Contemporary Marketing, Loose-leaf Version, 17th + MindTap Marketing, 1 term (6 months) Printed Access Card

Bundle: Contemporary Marketing, Loose-leaf Version, 17th + MindTap Marketing, 1 term (6 months) Printed Access Card

ISBN-13: 9781305718593
ISBN-10: 1305718593
Edition: 17
Author: Louis E. Boone, David L. Kurtz
Publication date: 2015
Publisher: Cengage Learning
Format: Product Bundle 652 pages
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Book details

ISBN-13: 9781305718593
ISBN-10: 1305718593
Edition: 17
Author: Louis E. Boone, David L. Kurtz
Publication date: 2015
Publisher: Cengage Learning
Format: Product Bundle 652 pages

Summary

Bundle: Contemporary Marketing, Loose-leaf Version, 17th + MindTap Marketing, 1 term (6 months) Printed Access Card (ISBN-13: 9781305718593 and ISBN-10: 1305718593), written by authors Louis E. Boone, David L. Kurtz, was published by Cengage Learning in 2015. With an overall rating of 3.9 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Bundle: Contemporary Marketing, Loose-leaf Version, 17th + MindTap Marketing, 1 term (6 months) Printed Access Card (Product Bundle, New) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.72.

Description

CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself.

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