9781305405769-1305405765-Foundations of Marketing

Foundations of Marketing

ISBN-13: 9781305405769
ISBN-10: 1305405765
Edition: 7
Author: William M. Pride, O. C. Ferrell
Publication date: 2016
Publisher: Cengage Learning
Format: Paperback 544 pages
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Book details

ISBN-13: 9781305405769
ISBN-10: 1305405765
Edition: 7
Author: William M. Pride, O. C. Ferrell
Publication date: 2016
Publisher: Cengage Learning
Format: Paperback 544 pages

Summary

Foundations of Marketing (ISBN-13: 9781305405769 and ISBN-10: 1305405765), written by authors William M. Pride, O. C. Ferrell, was published by Cengage Learning in 2016. With an overall rating of 4.4 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Foundations of Marketing (Paperback, Used) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.6.

Description

Discover the essentials in today's marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that's popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.

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