Small Business Management: Launching & Growing Entrepreneurial Ventures

ISBN-13: 9781305405745
ISBN-10: 1305405749
Edition: 18
Author: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy
Publication date: 2016
Publisher: Cengage Learning
Format: Hardcover 712 pages
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Book details

ISBN-13: 9781305405745
ISBN-10: 1305405749
Edition: 18
Author: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy
Publication date: 2016
Publisher: Cengage Learning
Format: Hardcover 712 pages

Summary

Acknowledged authors Justin G. Longenecker , J. William Petty , Leslie E. Palich , Frank Hoy wrote Small Business Management: Launching & Growing Entrepreneurial Ventures comprising 712 pages back in 2016. Textbook and eTextbook are published under ISBN 1305405749 and 9781305405745. Since then Small Business Management: Launching & Growing Entrepreneurial Ventures textbook was available to sell back to BooksRun online for the top buyback price of $ 12.07 or rent at the marketplace.

Description

Help your students realize their dreams of small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 18E. This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. SMALL BUSINESS MANAGEMENT delves into the fundamentals of business management, with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. All-new cases, proven exercises, and online activities place students in the role of decision-makers to sharpen their understanding of concepts. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago.Thought-provoking cases at the end of the text highlight student-friendly companies and organizations. Students apply concepts they learn in each chapter to these realistic entrepreneurial situations.

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