9781305263529-1305263529-Exploring Marketing Research (with Qualtrics Printed Access Card)

Exploring Marketing Research (with Qualtrics Printed Access Card)

ISBN-13: 9781305263529
ISBN-10: 1305263529
Edition: 11
Author: Barry J. Babin, William G. Zikmund
Publication date: 2015
Publisher: Cengage Learning
Format: Hardcover 656 pages
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Book details

ISBN-13: 9781305263529
ISBN-10: 1305263529
Edition: 11
Author: Barry J. Babin, William G. Zikmund
Publication date: 2015
Publisher: Cengage Learning
Format: Hardcover 656 pages

Summary

Exploring Marketing Research (with Qualtrics Printed Access Card) (ISBN-13: 9781305263529 and ISBN-10: 1305263529), written by authors Barry J. Babin, William G. Zikmund, was published by Cengage Learning in 2015. With an overall rating of 4.0 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Exploring Marketing Research (with Qualtrics Printed Access Card) (Hardcover) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.5.

Description

EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.

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