9781305080355-1305080351-Media Now: Understanding Media, Culture, and Technology

Media Now: Understanding Media, Culture, and Technology

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Summary

Media Now: Understanding Media, Culture, and Technology (ISBN-13: 9781305080355 and ISBN-10: 1305080351), written by authors Lucinda Davenport, Joseph Straubhaar, Robert LaRose, was published by Cengage Learning in 2015. With an overall rating of 4.4 stars, it's a notable title among other Economics (Media & Communications, Industries, Communications, Business Skills, Internet, Groupware, & Telecommunications, Networking & Cloud Computing, Telecommunications & Sensors, Engineering, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Media Now: Understanding Media, Culture, and Technology (Paperback) from BooksRun, along with many other new and used Economics books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.36.

Description

Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry?and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills?preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more.

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